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2020 GRAMMY Awards nominees revealed: Experts share how much a win is worth

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The GRAMMY Awards may have released its complete list of 2020 nominees on Wednesday, but like every other year, there is discussion over surprises and snubs – which calls into question how much these gilded gramophone statues are actually worth in the music industry.

For David Frangioni, chief executive officer of professional music coaching and networking service All Access IDA, he has seen the impact of a GRAMMY win firsthand. In an interview with FOX Business, he shared a real-life project where he saw a direct boost in sales.

“When I worked with Roger Nichols and Steely Dan on a 96 kHz remix of ‘Two Against Nature,’ the group went on to win GRAMMYs for the album.  It was their first studio album in nearly two decades, and after the GRAMMY wins, ‘Two Against Nature’ saw a 747 percent surge in sales – this was during the week following their GRAMMY wins!”

Frangioni noted that the album debuted at number six on The Billboard 200 chart and was RIAA Certified Gold within a month, but it re-entered the chart at number 54 after the GRAMMY wins in 2001.

“Two Against Nature” eventually earned platinum certification from the RIAA – meaning it sold a million copies.

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